The Sensible Marketing Blog

Top 9 Google Apps Tips for Sales and Marketing Users

Posted by Larry Levenson, December 26, 2014

We're big user of Google Apps for Work and are happy to share 9 of the best tips we've found for Google Apps for sales and marketing folks for working faster and collaborating better. We've also provided links for readers who want more info on each tip.

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Topics: toolkit

Searching for Local B2B Business? Use Google My Business Locations

Posted by Larry Levenson, December 24, 2014

yext-local-newWe all know that appearing in Google local search results is a critical step in getting found by other local businesses. However, with all the changes on Google, getting your business information listed correctly isn't simple.

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Topics: local search

Your B2B Email Marketing Strategy [checklist]

Posted by Larry Levenson, December 22, 2014

This actionable checklist is a compilation of best practices for deliverability and effectiveness in email marketing. Consider this your pre-flight checklist to maximize the likelihood of reaching your target prospect's inbox. Using this checklist will ensure that all deliverability best practices are met before you launch your next campaign.

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Topics: email marketing

Use This Free LinkedIn Assessment to Make 2015 Your Best Year Ever

Posted by Wayne Breitbarth, December 19, 2014

Are you ready to make 2015 the best year ever? LinkedIn to the rescue!

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Topics: linkedin

Microsites Still Prove to be Useful to Launch Promotions

Posted by Larry Levenson, December 18, 2014

A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. ~ Wikipedia

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Topics: web design

What to Do with Web 2.0?

Posted by Mike Garland, December 16, 2014

web-2-communication-mediumWhat to do with Web 2.0? I have spent a considerable amount of time over the last few weeks trying to grasp the concepts of Web 2.0 and the significance of it to my world of marketing. If you don’t have a clue about what is Web 2.0 I’ll direct you to a few sites that can describe it better than I. The question is how to apply this ‘new’ communication technology to real world marketing tasks. (I say ‘new’ technology because much of the technology has been available for some time. Only now is it being more broadly adopted.)

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Sigma Web Marketing Merges with Sensible Marketing

Posted by Larry Levenson, December 15, 2014

PHOENIX, Arizona – December 15, 2014 – Continuing its growth, Sigma Web Marketing announced today that it has merged with Sensible Marketing, a leading Phoenix marketing agency.

Sigma Web Marketing provides inbound marketing services to technology companies across the U.S. With the addition of Sensible Marketing, the combined agency can provide more extensive strategic plans and a broader set of marketing capabilities and expertise to drive real, measurable ROI for our clients.

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The Power of Color in Branding

Posted by Larry Levenson, September 29, 2014

paint-colorsBack in the '70s I was a graduate student in psychology. One of the areas I was really interested in was the power of colors to elicit emotion. Unfortunately, there weren't any real studies on this at the time. But in the years since, a lot of work has been done in exploring the relationship between color and emotion.

Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

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Topics: web design

19 SEO On-Page Ranking Factors for Every Web Page and Blog Post

Posted by Larry Levenson, September 26, 2014

SearchIt seems that every week I get asked, "What about SEO? Do you do SEO? What do I need to pay attention to about SEO? What are the on-page ranking factors that still make a difference?"

Search engine optimization (SEO) has changed a LOT in the past 18 months, and in many ways has gotten easier. Keywords and keyword phrases, by themselves, are no longer reported by Google. Instead groups of related keywords or keyword phrases are important. 

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Topics: seo

Sigma Joins with Sensible Marketing to Host InboundPHX

Posted by Larry Levenson, September 22, 2014

Inbound Marketing Phoenix - InboundPHXWe're happy to announce that Sigma Web Marketing has joined with Sensible Marketing to  host the upcoming Inbound Marketing Phoenix (InboundPHX) event on October 8th.

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Topics: news