The Sensible Marketing Blog

22 Mobile Marketing Stats You Should Know

Posted by Larry Levenson on October 10, 2012

Has the growth of mobile caused you to invest more in your mobile business strategy yet? It's time to get serious about your mobile marketing strategy, since 47% of Americans own smartphones (source: ComScore).

mobile business strategyI live in a small town, where I walk around an see other people out walking, and maybe stop for a chat with them. However, I recently spent a week in Boston, where everyone walked around using their smartphones. In fact, I counted on my train rides into the city each morning. . . over 85% of the riders spent most of the trip on their mobile phones!

Adding a mobile business strategy to your workload may seem a little daunting, but you should consider it. Even if it means starting with mobile-optimized emails. Or optimizing your website for mobile visitors.

Wherever developing a mobile business strategy stands on your list, these 22 stats should help you understand how important it is, and should provide some good background information for your executives to understand why you want to move in this direction.

22 Mobile Marketing Statistics You Should Know

The State of the Mobile Union

1) 1.08 of the world's 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft TagTweet This Stat!

2) Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft TagTweet This Stat!

3) Apple and Android represent more than 75% of the smartphone market. (Source: comScoreTweet This Stat!

4) Mobile phone owners use 866.7B megabytes of data per month, up from 388B in 2010. (Source: CTIA) Tweet This Stat!

Mobile Optimization

5) 99% of smartphone owners use their mobile browser at least once per day for an average of 7.5 minutes. (Source: Analysis Mason) Tweet This Stat!

6) 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: GomezTweet This Stat!

7) 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit. (Source: GomezTweet This Stat!

8) 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: GomezTweet This Stat!

9) Mobile-optimized sites get an average of 19 page visits, vs 12 page visits for unoptimized sites. (Source: IAB) Tweet This Stat!

Mobile Search

10) 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia -- up 192.5% since 2010. (Source: PingdomTweet This Stat!

11) One half of all local searches are performed on mobile devices. (Source: Microsoft TagTweet This Stat!

12) Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Source: ThinkNearTweet This Stat!

Mobile Social Media

13) 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft TagTweet This Stat!

14) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. (Source: Microsoft TagTweet This Stat!

15) QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLifeTweet This Stat!

Mobile Email Marketing

16) If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return PathTweet This Stat!

17) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Tweet This Stat!

18) The entertainment, finance, publishing, and social networking industries see above average mobile email views compared to other industries. (Source: Return PathTweet This Stat!

19) 27% of emails were opened on a mobile device during the second half of 2011, up from 20% during the first half of 2011. (Source: Knotice) Tweet This Stat!

20) From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return PathTweet This Stat!

21) iPad users are loving it for email -- there's been a 73% increase in opens on those skinny little things. (Source: Return PathTweet This Stat!

22) Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology BlogTweet This Stat!

How are you planning on starting or expanding your mobile strategy in 2013?

Image courtesy of adamr / FreeDigitalPhotos.net

 


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Larry is the Chief Inbound Officer of Sensible Marketing, a boutique marketing agency in Phoenix, Arizona. You can connect with him using the following social networks: , LinkedIn & Google+ .

Topics: mobile marketing